jueves, 16 de julio de 2009

Dos Equis Most Interesting Man Is a Great Beer Salesman

Through mid-June, a period when imported beer sales dropped 11%, sales of Dos Equis rose more than 17%, moving the brand into eighth place among imports. "There's never really been an import brand that's been built so clearly through advertising," said Benj Steinman, publisher of Beer Marketer's Insights.


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