jueves, 16 de julio de 2009

Dos Equis Most Interesting Man Is a Great Beer Salesman

Through mid-June, a period when imported beer sales dropped 11%, sales of Dos Equis rose more than 17%, moving the brand into eighth place among imports. "There's never really been an import brand that's been built so clearly through advertising," said Benj Steinman, publisher of Beer Marketer's Insights.

Source:
http://adage.com/article?article_id=137963

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