miércoles, 2 de septiembre de 2009

Drug Makers Playbook Reveals a Marketing Plan

The pharmaceutical industry has developed thousands of medicines that have saved millions of lives, but it has also used its marketing muscle to successfully peddle expensive pills that are no more effective than older drugs sold at a fraction of the cost.

Source:
http://www.nytimes.com/2009/09/02/business/02drug.html?partner=rss&emc=rss

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