viernes, 19 de marzo de 2010

Fat People Are Making Us Into Fat People

A study from Arizona State University shows that using chubsters in weight loss ad campaigns lowers womens' self-esteem and makes them less likely to buy a product...but more likely to eat an carton of chocolate chip cookie dough ice cream.

Source:
http://blogs.phoenixnewtimes.com/valleyfever/2010/03/using_fatties_in_marketing_cam.php