martes, 16 de noviembre de 2010

One Call To Action

"Decide an important action + encourage fans to do the action." There are three phases according to Vinson: Attract fans from social networks a.k.a. "outposts." Engage them with a "compelling fan experience." Sell through simple calls to action.

Have one concept per page---one call to action. "Artist websites emphasize an artist's own brand." ...

Source:
http://beckyminx.wordpress.com/2010/11/16/one-call-to-action/