martes, 16 de noviembre de 2010

One Call To Action

"Decide an important action + encourage fans to do the action." There are three phases according to Vinson: Attract fans from social networks a.k.a. "outposts." Engage them with a "compelling fan experience." Sell through simple calls to action.

Have one concept per page---one call to action. "Artist websites emphasize an artist's own brand." ...


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