lunes, 24 de enero de 2011

Just Enough Why Some of Us Are Satisfied With Less

In the 1950s, psychologist Herbert Simon took a look at the way people make choices.

Simon believed that when people make decisions, they act as either a maximizer or a satisficer. A maximizer seeks and accepts only the best possible outcome. A satisficer is satisfied when something suffices. Who is happier?


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