martes, 27 de septiembre de 2011

Doritos Creator Dies in Dallas at 97 Stoners Inconsolable

Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.

West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips.


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